Google Analytics

Google Analytics


Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. This course shows you how to get set up in Google Analytics and glean insights from each of the reports. Author Brad Batesole explains how to interpret your results, create and track goals, and use options like dimensions and segments to go deeper. Each tutorial is practical and succinct, touching on the features you'll use most in your day-to-day analytics workflow.

  • Drive new business to your website.
  • Identify clear actions that will improve the performance of your website.
  • Use different areas of Google Analytics to generate statistics about what happens daily on your site.
  • Create a simple plan of action to use Google Analytics daily to ultimately generate more business.
  • Use information to increase your returns on your online digital marketing.

  • Google Analytics Platform Principles
    • Platform Fundamentals
    • Data Collection
    • Processing & Configuration
    • Reporting
  • Digital Analytics Fundamentals
    • Course overview
    • Getting started with digital analytics
    • Understanding and using Google Analytics data
    • Collecting actionable data with Google Analytics
    • Navigating Google Analytics reports
    • Navigating Conversions reports.
  • Ecommerce Analytics
    • Introduction to Ecommerce Analysis
    • Understanding Customers
    • Understanding Shopping Behaviour
  • Mobile App Analytics Fundamentals.
    • Introduction to Mobile App Analytics.
    • Attracting New Users
    • Measuring behavior
    • Increasing revenue
  • Intro to Omniture and Google analytics.

Option 1: 40 hours of study & practice (Full Time)
Option 2: 40 hours of study & practice (Part Time)
Option 3: 40 hours of study & practice (Weekend)

Only for professionals who have min 1 year of execution of projects in the area of Digital Marketing

Google Analytics Training FAQs.

This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.
If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase.
Google Analytics is robust and gets better and better as they continue to develop new tracking functionality. It gives insight that other tools do not share and is a great solution for most.
No. There’s a lot of metrics available ‘right-out-of-the-box’ once you implement a Google Analytics tracking code.
Get in touch with us and we can help determine how best to implement Google Analytics into your website.
Google Analytics' Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are.

Upcoming Courses & Workshops

25th June, 2017
New Batch for Certificate Course
VENUE 307, Paradise Tower,
Next to MacDonalds, Gokhale Road,
Thane (W).
Register Now


Institute of Digital Marketing

Any Queries, Mail Us

Our Trainers

  • Yash Doshi
    Mr. Yash Doshi

    Digital Marketing Manger at Cibil Mumbai

  • Manish Bagul
    Mr. Manish Bagul

    Founder at Creataaz Infomedia

  • Mr. Kunal Shah
    Mr. Kunal Shah

    Founder at Ultra Violet Digital Solutions
    Pvt. Ltd.