Inbound Marketing

Inbound Marketing

This session goes over Inbound Marketing identifying the strategic trends and demonstrating best practice with case studies.

Out Comes :

Some Facts and figures about inbound marketing

  • Inbound marketing costs are 61% lower per lead
  • Last year 54% of companies doing inbound marketing increased their budget
  • 57% of companies acquired a customer through their blog
  • 62% of companies acquired a customer through LinkedIn
  • 56% of websites that blogged once a month acquired a customer
  • 70% of websites that blogged 2 to 3 times a week acquired a customer
  • 92% of websites that blogged multiple times a day acquired a customer
  • 65% of B2B websites acquired a customer through LinkedIn
  • 77% of B2C websites acquired a customer through Facebook

Benefits of Inbound Marketing Training Course

  • Identify your website goals and develop a cost effective plan to meet or exceed them.
  • Increase website traffic and leads by using content and social media marketing best practices.
  • Attracting buyers and nurturing them with relevant content and converting them to sales leads.
  • Guide you to publish the right content at the right time on the right channel to get the relevant leads.

    1. Overview.
    2. Platforms used in Inbound Marketing
  2. Attracting potential customers through conversion funnel
    1. Various ways to build reach through Digital Marketing
    2. What are engagement magnets?
    3. What are the right set of engagement magnets for your business?
    4. Measuring effectiveness of each engagement magnets
  3. Content Marketing
    1. Developing content marketing strategy
    2. Creating and curating relevant and valuable content
    3. Driving traffic through content

Option 1: 40 hours of study & practice (Full Time)
Option 2: 40 hours of study & practice (Part Time)
Option 3: 40 hours of study & practice (Weekend)

Basic Knowledge of IT & Digital Marketing

Upcoming Courses & Workshops

25th June, 2017
New Batch for Certificate Course
VENUE 307, Paradise Tower,
Next to MacDonalds, Gokhale Road,
Thane (W).
Register Now


Institute of Digital Marketing

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Our Trainers

  • Yash Doshi
    Mr. Yash Doshi

    Digital Marketing Manger at Cibil Mumbai

  • Manish Bagul
    Mr. Manish Bagul

    Founder at Creataaz Infomedia

  • Mr. Kunal Shah
    Mr. Kunal Shah

    Founder at Ultra Violet Digital Solutions
    Pvt. Ltd.